When Should You Revamp a Website?
Have you ever caught yourself staring at your website and thinking like it has been stuck in the early 20s? Are you tired of feeling embarrassed every time someone visits your website? If so, it might be time to consider a website redesign. But how do you know when should you revamp a website and give your online presence a fresh coat of paint? There are plenty of signs to look out for, and they are all just as obvious as a neon sign that says, “WEBSITE REDESIGN NEEDED”.
For instance, if your website takes longer to load than a sloth crossing a busy street, it is time to update. Or, if your website design looks like it was created using a layout that is too old, it is time for you to consider rebuilding your website.
Don’t worry, a website redesign is not as scary as it seems. With the right team, you can redesign your website and watch your business soar like a bird with a brand-new pair of wings. A website redesign not only improves the user experience and showcases a modern and professional image but also drives more traffic and increases your business’ conversions.
So, without much ado, let’s dive into the website redesign checklist and find out if your website needs a makeover.
When Should You Revamp a Website Design for Your Business?
If you are thinking about when should you revamp a website, you should consider the following points:
1. Your company’s goal has changed.
Numerous changes have taken place in your business since you started. Maybe, you have got new products or you are targeting a different audience. You must be thinking that your website should reflect these changes, and you’re absolutely right. Your website is the face of your business, and if it does not reflect your current goals, it is not going to serve its purpose.
But, when you redesign your website with the help of the right team, you can make it look fresh and watch your business grow, and help you achieve your goals faster.
2. Your website looks outdated.
A website that looks old and outdated can be a huge turn-off for potential customers and it can make your business look unprofessional. An old-looking website can also make it hard for visitors to navigate and find the information they need, leading to a poor user experience. They may feel you are not keeping up with the latest technology and trends, causing them to leave your site and move to your competitors.
But, don’t worry, a website redesign can help freshen up your site and make it look more modern. With a redesign, you can give your website a new coat of paint and make it look like it is from this decade. It can also help enhance the user experience by making it easy for visitors to navigate and find the information they need.
3. Navigating your website is challenging.
Navigation should feel like a breeze on any website. A confusing navigation structure can be frustrating for visitors and make it hard for them to find the information they need. This can lead to them quickly leaving your site, which can be bad for business.
A website redesign can help to make sure that your website is easy to navigate, like a well-organized store. By reorganizing and simplifying the navigation structure, you can improve the overall user experience, making it more pleasant for visitors to use your site.
4. Your website is not mobile-friendly.
If you are still wondering when should you revamp a website, it should check if your website is mobile-friendly.
In today’s world, more and more people are browsing the web on their smartphones and tablets. According to recent statistics, around 60.28 percent of all web traffic comes from mobile devices. So, if your website is not mobile-friendly, you are missing out on a huge chunk of potential visitors. The visitors may just feel like zooming in and out and scrolling around to try to find out what they are looking for. But it is not just visitors that will be unhappy with a non-mobile-friendly website, it is search engines too. Google has stated that mobile-friendliness is a ranking factor, so if your website is not mobile-friendly, it might not show up as high in search results.
A website redesign can help ensure that your website is optimized for mobile, easy to navigate and find the information they need. It provides visitors with a seamless experience and improves search engine rankings.
5. Your bounce rate is high.
A high bounce rate means that people are visiting your website but quickly leaving it without engaging with your content. It could be because your website is difficult to navigate, does not look visually appealing, or the information provided is not what the visitor was looking for. A higher bounce rate can be another red flag, answering your question about when should you revamp a website.
A website redesign can aid to address these issues and improve the overall user experience. By making your website visually appealing, easy to navigate, and providing valuable content, you can keep visitors engaged and reduce your bounce rate.
6. Your website suffers from broken links.
When your website suffers from broken links, it is like trying to navigate through a labyrinth with a blindfold on. It is frustrating, confusing, and a surefire way to make visitors want to leave your site faster. Broken links not only make it hard for visitors to find the information they need, but they can also hurt your search engine rankings. Think about it, if a search engine crawls your website and finds a bunch of broken links, it cannot give a full picture of your website and might lead to poor indexing and ranking.
But it is not just search engines that will be unhappy with broken links, it is your visitors too. Imagine trying to buy a product and the “add to cart” button is broken, you would be left feeling like a kid on Christmas morning with a broken toy. A website redesign can help fix broken links and ensure that visitors can find what they are looking for, and search engines can crawl your website easily.
7. Your website is unresponsive and slow.
Speed is the key in terms of website design. But, when a website is unresponsive and slow, it can drive visitors away and harm your search engine rankings. Think of it this way, if a visitor has to wait too long for your website to load, they are likely to get frustrated and leave as no one has the patience to wait around for a slow website.
A website redesign can help to ensure that your website is fast and responsive. By optimizing the code and images, you can ensure that your website loads quickly. And by using responsive design, you can make sure that your website looks great on any device.
#8 There are SEO problems.
If your website is struggling to get found on Google, there can be an SEO problem in your website. Search engine optimization (SEO) is a crucial aspect of any website, and if your website is not optimized, you are likely to be missing out on valuable traffic.
A website redesign can help you to fix these SEO problems. By cleaning up the code and improving your website’s structure, you can ensure that search engines can easily find and understand your content. You can even ensure that your website is relevant and valuable to visitors with content and image optimization.
9. You are outranked by competitors.
Keeping an edge over competitors is what businesses in every industry desire. There are chances that your potential customer are evaluating you and your competitors for the products or services you are offering. But, if your website is outdated, has slower loading times, and is difficult to navigate, it can be complicated to compete with your rivals. Therefore, it is one of the signs you should consider while thinking about when should you revamp a website.
With a redesign, you can give more power to your website with a modern layout, faster loading times, and easy navigation, outrank your competition and bring in more customers.
10. There is a disconnect with the brand.
As far as branding is concerned, first impressions are everything. But, if there is a disconnect with the brand, it is not making the best first impression. There can potentially be multiple reasons for a branding disconnect. Maybe your company has undergone a rebrand, and your website is still stuck in the past. Or maybe, your website was designed by your relative, who knows a thing or two about website design.
Either way, a website redesign can help bridge that disconnects and bring your online presence in line with your current branding. Not only will it make your company look more professional, but it can also increase brand recognition and trust.
11. There are complicated content updates.
Most business owners are busy running the day-to-day operations of their business, and it becomes challenging to fuss with complicated content updates on a website. It can feel like trying to solve a Rubik’s cube every time you want a simple change, which is frustrating, time-consuming, and can make you want to pull your hair out.
A website redesign can simplify the process of updating your website’s content. With the user-friendly content management system, you can revamp the look and feel of your website without the headache of trying to navigate a complicated back end. It can help you create a more organized structure for your content, thereby improving the overall user experience and reducing bounce rates.
12. New functionality is required.
Having a website that meets your business needs is crucial in today’s digital age. If your website was built a while ago, it may no longer be able to accommodate the new functionality that is required for your business to grow and succeed. The result is a frustrating and confusing experience for both you and your customers.
But what if you could add a seamless online ordering system or integrate with the latest marketing automation tools by redesigning your website? Feels good, right? A website redesign is worth considering to ensure that your website can handle new functionality, such as eCommerce capabilities or updated contact forms, while still providing a seamless user experience.
13. You are still using a free website.
Your website is your online storefront, your digital representation, and your connection to the world. It is like a first impression – you want to make sure it is a good one. And if you are still using a free website, chances are your online representation is lackluster, outdated, and unprofessional. A free website may seem like a steal, but in reality, they come with a number of limitations, like limited functionality and customization options, which means you cannot add the bells and whistles you need to stand out from the crowd. Moreover, free websites typically have branding restrictions, making it difficult for you to present a professional image. It can also lack the proper coding and structure needed for search engines to effectively crawl and index your site.
Investing in a website redesign can be an upgrade to your brand image and online visibility. It will showcase your products and services in a modern and compelling way, making it easier for visitors to find what they are looking for. With the advancements in website technology, you can enjoy the benefit of improved functionality and higher search engine rankings.
Therefore, if you are still using a website that looks like it was built in the days of dial-up internet, it is the answer to your question, “When should you revamp a website?” Website redesigning is not just about giving it a brand new look, but it is about constructing a website sealed with all the features and functionality that your business requires to flourish. So, don’t wait any longer, and get ready to take your website to the next level!