What is social media advertising?
Also known as paid social media, social media advertising is one of the most popular and effective digital marketing methods for boosting conversion rates. It involves displaying paid social ads or sponsored content on various social media platforms, including Facebook, LinkedIn, Instagram, Pinterest, Twitter, and TikTok, and targeting specific customer demographics.
The goal of social media advertising is to reach and engage a specific audience and drive them to take desired actions, such as making a purchase, subscribing to a newsletter, or visiting a website. Unlike organic reach, which relies on algorithms to distribute content without cost, social media advertising allows businesses to amplify their message and increase the likelihood of connecting with their target audience.